Case Study
JD Sports
Find out how MLC helped JD Sports reach new markets and meet regulatory requirements with ease.
General Translation
Subtitling
Client Overview
JD Sports is a leading retailer of sports fashion and footwear, operating over 900 stores in Europe, Asia Pacific, and the United States.
The company offers a wide range of products from major brands such as Nike, Adidas, and Puma as well as its own branded lines. JD Sports is known for its focus on customer service, innovative marketing strategies, and investments in technology to enhance the shopping experience.
With its ability to stay ahead of trends, JD Sports continue to lead the way in the retail industry with successful subsidiaries including Tiso, Blacks, Finish Line and more.
The team at My language connection were a pleasure to work with, offering reliable and diligent support throughout our project. The translation itself was done quickly and to a high standard, inputted directly onto our educational platform. We are pleased to have worked with MLC and would work with them again on upcoming projects.
Requirements & Challenges
JD Sports needed their training material translated from English into French and Italian. The client wanted to ensure that the translated content was accurate and culturally appropriate, while also meeting their deadlines.
To meet these requirements, JD Sports reached out to My Language Connection (MLC), known for its expertise and ability to deliver high-quality translations on time.
MLC collaborated with JD Sports to understand their specific needs and expectations for this translation project.
Our Approach & Solution
As the translators would work directly within JD Sports’ platform, MLC set up a training session for its team to understand how to navigate the website.
This allowed the translators to carry out translations in real time and easily publish the translated material.
Throughout the project, MLC’s expert linguists ensured that the translated content accurately conveyed the message and intent of the original material, while also considering the cultural nuances of the target languages.
Thanks to the dedicated account and project managers keeping everything on track, MLC’s strict quality control process, the 6166 word project was delivered on time, meeting the client’s high standards. This successful collaboration has led JD Sports to consider partnering with MLC again for future translation projects.
The Importance of Quality Assurance in Translation Projects
Ensuring Quality Management In the simplest terms, translation is the process of conveying the same message from one language to another. However, the translation process is never as simple or straightforward. To get a quality translation, you need to consider the target audience, the nuances of the language and the cultural factors. These factors combine to impact the translation quality. For this reason, it is important to develop a system to...
What is Back Translation, and Why is it Important?
Back translation is a technique often employed to guarantee that the language translation is done precisely and accurately while also considering the cultural context of the target language. It’s no secret that the translation process is rife with challenges as it is, which is why there is a need for a language service provider. Discover the importance of back translation and how it can ensure translation accuracy. What is Back Translation?...
How to Avoid Embarrassing Translation Mistakes and Costly Errors
If you’re serving customers from around the world, chances are not all of your target markets have English as their first language. You'll need language translation to effectively market your services and communicate with your customers. On the other hand, there are companies in certain industries wherein accurate translation is a must to ensure regulatory compliance. Whichever case applies to you, hiring professional translators to provide...
App Localization: The Complete Guide
In 2021, about 230 billion mobile apps were downloaded to connected devices. Whether you are looking for an app for online food delivery, online banking, gaming, shopping, and more, you are sure to find one these days. For app developers, the global opportunity is huge but also competitive. To attract investors and create a profitable digital venture, scaling your app globally is likely part of your roadmap and development process. But language...
Why is Human Translation so Important?
If you’ve used Google or any other machine translator before, chances are the results you got were either far out or not natural sounding. Machine translation and automated tools can be useful for everyday use, but they cannot match the accuracy and knowledge of a professional human translator for technical industries and purposes, such as medical or legal documents. In certain circumstances, there is no...
HealthTech and MedTech: What’s the Difference?
HealthTech and MedTech are often interchanged with some assuming that they mean the same thing. However, there are significant differences between the two that require exploration of these distinctions. As the name implies, they both use technology to improve access to and delivery of health services. What is HealthTech? HealthTech is what is also known as digital health, which uses technology to enhance the delivery of health services and...